Nelson Capital's Mission, Values, and Guiding Principles
Mission. The Nelson Capital Development, Inc. is a regional provider of investment, commercial, and industrial real estate products and services. Our mission is to continually improve the selection, formation, and management of our investment products and consulting services to meet our customers' needs, allowing us to prosper as a business and to provide a reasonable return for our investors, and the owners of our business.
Values. How we accomplish our mission is as important as the mission itself. Fundamental to success for the company are these basic values:
- People: Our people are the source of our strength. They provide our corporate intelligence and determine our reputation and vitality. Involvement and teamwork are our core human values.
- Products: Our products and services are the end result of our efforts, and they should be the best in serving our customers and investors. As our products are viewed, so are we viewed.
- Profits: Profits are the ultimate measure of how efficiently we provide customers with the best products for their needs. Profits are required to survive and grow.
- Quality comes first. To achieve customer satisfaction, the quality of our product and services must be our number one priority.
- Customers are the focus of everything we do. Our work must be done with our customers in mind, providing better products and services than our competition.
- Continuous improvement is essential to our success. We must strive for excellence in everything we do: in our products, in their reasonableness and value, in our services, our human relations, our competitiveness, and our profitability.
- Employee involvement is our way of life. We are a team. We must treat each other with trust and respect.
- Contractors, lenders, and suppliers are our partners. The Company must maintain mutually beneficial relationships with its partners and other business associates.
- Integrity is never compromised. The conduct of our Company must be pursued in a manner that is socially responsible and commands respect for its positive contributions to society. Our doors are open to men and women alike without discrimination and without regard to ethnic origin or personal beliefs.
- Our primary goal is to create and/or market products and investments that meets three Philosophical Tests of the Management. A) Provides beneficial Returns flowing to our Partners, B) Provides a beneficial asset to the community, and C) Provides a beneficial asset to those customers and any project serves.